Original announcement: · Reporting prepared on the publication date above.
What to know
- Google is rolling out performance data for image-led searches. Learn what to inspect before changing your content strategy.
What the report includes
Google announced a multimodal search type filter for Search Console performance reports on September 24. It covers paths such as Lens, Circle to Search, image uploads and Chrome’s image search. Metrics appear as the rollout reaches a site and the site receives relevant traffic.
Turn data into an editorial decision
Export the filtered queries and landing pages. Check whether useful images have descriptive surrounding text, meaningful alt text and a fast, mobile-friendly page. Do not rewrite every title based on a few days of sparse data; compare longer periods and the intent behind visits.
Image optimization also affects delivery: right-size files, use caching and measure page speed. Our Core Web Vitals guide explains the performance side; hosting choice follows actual traffic and workload.
Sources & further reading
Primary sources supporting this article. The practical recommendations are Kiava’s general guidance and should be adapted to your project.
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